Job Responsibilities
- Develop and lead SEO strategies with tools such as Google Search Console to improve website visibility and organic traffic.
- Analyze campaign performance with Google Analytics and related platforms to drive ROI and actionable insights.
- Optimize official websites and online sales platforms to improve user experience and conversion quality.
- Plan, execute and optimize paid campaigns on Facebook, Instagram and other Meta platforms.
- Produce social content for channels including Facebook, Instagram, YouTube, Xiaohongshu and WeChat, and use AI tools to enhance output quality.
Job Requirements
- Bachelor's degree in Marketing, E-Commerce, Creative Media, Communications or another related field.
- At least 4 years of proven digital marketing experience.
- Hands-on experience with Google Ads, Google Analytics and SEO tools such as SEMRush is highly preferred.
- Comfortable using AI tools such as Canva AI, ChatGPT and Midjourney for content creation.
- Familiarity with Shopify, Wix or basic HTML, CSS and JavaScript is a plus.